Another of Salut! Sunderland‘s services to the football-loving community, in this case that part of the community that likes an occasional flutter.

Hands up anyone who wishes they’d put a tenner on Leicester City to win the Premier League title when they were 5,000-to-one (heaven knows what odds you’d get now on Leicester keeping a manager or Sunderland not only winning but with a clean sheet). Tony Stone would probably know as he describes himself as a ‘lover of betting and winning’. The nature of placing bets has changed; online betting is now king and here Tony reflects on the reviews options open to punters …


Football fans up and down the country love to bet on sport. It adds a level of excitement and tension that the game itself can’t directly provide, even for the most ardent fans.

Nowadays, online sports betting has totally eclipsed betting at a local bookies, as this has enabled punters to bet on live games almost 24/7, and gives them a far greater choice of where and how to bet.

However, betting online can sometimes be complicated, as there are so many bookies to choose from and so many different ways to bet. The key to placing successful bets is finding the best odds.

Understanding Betting Odds:

Before you can search for the best odds on a particular event, it’s essential to first understand how to read betting odds.

? Decimal odds: Sometimes, odds are presented as a decimal number. This number represents the money you can win for each £1 you wager. For example, if you see odds of 2.4, it means you could potentially win £2.4 for each £1 you bet.

? Fractional odds: These are similar to decimal odds, but they are presented differently. The fraction also refers to the amount of money you can potentially win for each dollar wagered. Sometimes it helps to break down the fraction into decimals, eg odds of ½ equals 0.5, which means you stand to win 50p per £ wagered.

Review Sites:

Once you have a clearer grasp of how to understand betting odds, the next step is to look up a good review site, such as Odds Shark, which compares the competitiveness of odds at different online sportsbooks. Comprehensive review sites will analyse all the top online sportsbooks and notify you regarding which ones offer the best odds for different sports.

Beat the Bookies:

The bookies choose their odds carefully and always try to set odds which will most benefit them.

Therefore, beating the bookies is tricky and you need to develop a smart betting strategy if you want to win over time. One of the things you can try is to select an underdog which you think has a good chance of winning.

In any sporting event where there is a clear favourite, online sportsbooks will obviously offer substantially lower odds on the favourite and high odds on the underdog.

However, sometimes the underdog has a stronger chance than the bookies presume, which means you can bet with good odds, but still have a decent chance of winning – and you never know how these might play out. This is sometimes known as the “contrarian method”, which is when the public heavily back one team in a match, however, by going against them, you can potentially win a large amount.

Online Gaming

If sports betting sounds too risky, then try betting at an online casino, such as Mr Green, where you’ll find hundreds of video slots, casino table games, live casino and more.

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Salut! Sunderland is written, illustrated and edited by – and principally for – supporters of Sunderland AFC. The site aims to be sufficiently literate and entertaining to appeal to people who do not follow SAFC but enjoy good football writing.

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