Jake: ‘when will we next see sunny times for Sunderland AFC?’

It would be an exaggeration to suggest Martin Bain as a name to inspire great affection and confidence among the fans. He may merely be doing Ellis Short’s bidding in energetically cutting costs to please the owner. But the cost to the club of that exercise has become painfully clear and Bain must realise he bears a sizeable share of responsibility for our shocking position.

Salut! Sunderland would be quite pleased to see the back of him, and suspects most supporters feel likewise. But in the interests of fairness, and in line with our desire to report all sides on major issues affecting the club, here is a piece quoting his remarks to local media. The comments – drawn from interviews with the Sunderland Echo/Shields Gazette, Newcastle Evening Chronicle and the BBC (*see footnote for links), seemed designed as much to send upbeat messages to potential buyer as to appease supporters, though he says he ‘totally understands’ their anger, anguish and frustration ….

Martin Bain believes new ownership could turn club around.

Relegation for the second consecutive season, confirmed by the 2-1 defeat to Burton, completes a disastrous couple of years at the Stadium of Light.

As we all know, the owner Ellis Short is looking for a way out. He has previously been reported as being willing to hand over the club for free if new owner/s to took on the massive debts, though we don’t know his precise thoughts since he chooses not to share them and the chief executive still talks in terms of a “sale” and of Short “knowing the headline price he would like”.

In any event, the SAFC chief executive believes a change of ownership would give the club the jolt it so sorely needs.

“Being sold would be a game-changer,” said Bain*. “The club has good people, wonderful fans and great infrastructure. It just needs a spark.”

If you’ve done any football betting in the UK over the last couple of years, you’ll know that betting against the Sunderland has been a fruitful endeavour and I would be very suprised if anyone put anyone from our club into their Premiere League fantasy football sqaud! Our club finished bottom of the Premier League last season with a woeful tally of six wins, six draws and 26 defeats and seem likely to finish last once again with a similarly disgraceful record, with two games left, of 6W, 16D, 22L in the Championship.

The most recent figures, made available back in 2016, showed Sunderland burdened by debts totally £137.3 million. Updated figures are expected to be released soon.

But Bain said: “It won’t take a lot to make this club great again, it’s all here. Stating the obvious, anyone coming in would hopefully have the necessary sort of funds, would no longer have the financial backdrop that the club has had for a number of years and hopefully will provide that spark. I feel positive because anybody who looks at where the club is can see it’s a distressed asset but it has everything in place to springboard from.”

Bain has been in his current role since taking over in the summer of 2016. He said that while the club’s current owner has been “pro-active” in attempting to sell the team in the past, he does not want to pour money into the club beyond what is simply necessary to get by. BBC Sport has reported that Adam Pearson, who formerly owned Hull City, has decided against pursuing an interest in Sunderland.

Bain also said he believes manager Chris Coleman is the right man to lead Sunderland out of the third tier.

Coleman took over for Simon Grayson last November after a disastrous start to the Championship season. The hole into which Sunderland had fallen proved far too deep for him and the team he inherited to dig their way out.

Even so, Bain is not sufficiently discouraged by Coleman’s efforts to be considering a potential replacement. “Chris is fundamentally the right type of individual for this football club and he and I have a massive amount of determination to get this right,” he said.

Foolish spending on player, followed by hardly any spending at all, has left the team struggling to make ends meet. While some squad members may not want to stick around given the latest relegation, Bain is opposed to buying players out simply to get them off the payroll.

“Some of the players that we have probably don’t want to be here, and haven’t wanted to be here for a long time and are consuming vast amounts of the club’s budget,” he said. “When you look at that on a piece of paper without knowing their mental state as I do then you just see liabilities. That’s where I come in and say that I am not paying players off and putting compensation packages together.”

This factor may be among the stumbling blocks for prospective buyers. But Bain remains optimistic that Sunderland can turn things around sooner rather than later if the right owner takes the reins.

* Bain – and OK, he is not the bane of our lives, just one of them – also spoke of his efforts to identify players who might be available at the end of the season and continuing takeover interest from unnamed others. There’s also his unconvincing rationale for selling Vito

Read more at:

Echo: https://www.shieldsgazette.com/sport/football/sunderland-afc/chief-executive-martin-bain-discusses-club-s-persistent-recruitment-failures-and-starts-summer-signing-drive-1-9133566

Chron: https://www.chroniclelive.co.uk/sport/football/football-news/sunderlands-martin-bain-clubs-recruitment-14572053

BBC: https://www.bbc.co.uk/sport/football/43884269

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Salut! Sunderland is written, illustrated and edited by - and principally for - supporters of Sunderland AFC. The site aims to be sufficiently literate and entertaining to appeal to people who do not follow SAFC but enjoy good football writing.

4 Responses to “The bane of our lives on ‘making Sunderland great again’” Subscribe

  1. Eric012 April 25, 2018 at 10:46 am #

    Order me a case of whatever he’s been drinking.

  2. Drummer April 25, 2018 at 11:49 am #

    After initial optimism that a takeover would happen, fuelled in part by ALS’ tweets ,I’m resigning myself to the realisation that it won’t. Our only hope is added investment from a new part owner , or Short has a change of heart and backs Coleman. It’s a total mess and the only thing that’s going to improve anything are results on the pitch .

  3. malcolm April 25, 2018 at 5:33 pm #

    At this time supporters are looking to blame anyone they can in a desperate attempt to explain the current plight of the club. At the risk of repeating myself ad nauseum, there were, to my way of thinking, two defining moments which were the catalyst for this dreadful situation.

    The first when Short decided to dispense with the input of Niall Quinn, took on the Chairmanship himself and put his faith in a load of charlatans, who ended up lumbering the club with unwanted players on stupid contracts.

    Much as Margaret Byrne was allowed to take the brunt of the world’s criticism of the club’s handling of the Adam Johnson business, I doubt whether it would have ended up the PR disaster it was had Quinny been around to whisper words of advice. The di Fanti and Congerton episodes lumbered us with some useless players, some decent players on too much money who we hardly ever saw, loan signings who had to be made permanent even though no one wanted them and many big money players loaned out with the club still paying the bulk of their wages for no return and Jack Rodwell. Would this ever had been the case with NQ in the Chairman’s seat?

    The other defining moment was when Sam Allardyce had the mechanism in place to take the club onwards and upwards. Had fingers been pulled out before the Euros he might still have left but his vision was evaporating even before the Euros had started.

    We have had a load of good managers who were welcomed with high hopes and open arms who soon became useless in the eyes of some. Coleman is the latest to get the sharp end of supporters’ criticisms.

    Bain is in an awful position, just as Coleman is. I believe they are doing their best in the most trying of circumstances. Cut the man some slack and let’s have some realism here. The club needs new ownership with a plan in place. The sooner we can get rid of the expense we are still forking out for players we no longer use (think Lens, Khazri, Alvarez, Rodwell) and someone can start with a clean balance sheet the better.

    • malcolm April 25, 2018 at 5:41 pm #

      Ps – we have to face facts that we are now in a situation that Portsmouth, Coventry, Blackpool, Wigan and a host of other clubs have been in and to an extent still are.

      We need to start almost from scratch and maybe we can do a Southampton, a Leicester City or a Wolves and build the club back up from the ashes. Things may get worse before they get better.

      Let’s see how well Bain and Coleman (if they are still around) can stabalise things if ever Short goes. At least their words would appear to show they appreciate who really is at the heart of the club and can differentiate that from the man who “owns” it and makes the real decisions.

      Once that happens I’ll be back in person supporting the Lads in red and white but I won’t as long as the owner is treating the fans with such contempt.

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