The front cover of the Charlton matchday prog

 

Monsieur Salut says: when the new regime took hold, one of its early observations was that the SAFC matchday programme was, frankly, an embarrassment.

That may well have had something to do with the decision, taken as our not-much-missed but highly remunerated then CEO, Martin Bain, penny-pinched his way through the operation, to sideline Rob Mason, whose editorship of the programme had been a rare success story in the recent history of SAFC.

Rob remains club historian and has nothing to do with the perceived decline in the programme’s standards. That needs to be pointed out and I pass no comment on the way his award-winning publication went on to be handled when contracted out.

But now, there is a serious change of approach to report. Many readers will have seen the minor stir on social media about the revamped Red and White, with a strong emphasis on fan input. Salut! Sunderland was involved in the first example of this new approach as anyone buying a programme before the opening game against Charlton Athletic will see, but plaudits are due to the content editor Oscar Chamblerlain …

As I was saying a few days ago at Twitter, where a lot of supporters were reacting to news of the relaunched version, buying a programme has been part of my matchday experience since boyhood.

But as we all know, fewer and fewer people buy printed publications. That’s bad news for old-fashioned print journalists (no names) but is a fact of life.

At Sunderland AFC, serious efforts have been made to transform the programme, make it something even younger fans, to whom print is a mystery, want to hold, look at and – maybe – read.

For the fans, by the fans. That’s how the new-look programme is being presented a new generation of fans.

And meanwhile, Salut! Sunderland‘s build-up to the opening game of the season has been, if I am allowed to say so, simply wonderful. I shall list what some may have missed below*.

There’s a lot of excitement about the start of the season. Lots more, you could say, than the club deserves based on most of the past 10 years – I could get very controversial here and mention not only the exhilarating escapes from relegation (PDC, Poyet, DVA and Big Sam) but also Steve Bruce’s 10th top finish –  but about right considering what has happened since the ownership change .

See these items:
* The SAFC vs Sunderland Guess the Score: http://www.salutnorth.com/2008/02/programmed-to-f.html

* The Charlton Athletic ‘Who are You?’

* The First Time Ever I Saw Your Team

And also, the the joint failure of Monsieur Salut and Pete Sixsmith to turnn football programmes into useful pocket money: http://www.salutnorth.com/2008/02/programmed-to-f.html

Tags: , , ,

Salut! Sunderland is written, illustrated and edited by - and principally for - supporters of Sunderland AFC. The site aims to be sufficiently literate and entertaining to appeal to people who do not follow SAFC but enjoy good football writing.

One Response to “Acclaim Sunderland’s new matchday programme but never forget Rob Mason’s award-winners” Subscribe

  1. Derek Carter August 3, 2018 at 11:14 pm #

    I totally agree with your comments about the programme which was produced under Rob Mason’s stewardship. It was a top quality read and it was no coincidence that it won award after award, year after year.
    Oh and the fact that I had my own column in said magazine has not influenced this reply in any way(honest)

Leave a Reply

The First Time Ever I Saw Your Team (in the League Cup): Sheffield Wednesday

Promotion at first attempt!

John McCormick writes: Pete Sixsmith wrote about Sheffield Wednesday last season, as you no doubt remember. Today he makes a brief […]

Stoke City, the U23s and the Hetton Irregulars. What more could you want on a Monday Night?

Salut Banner4(featured image)

As soon as Pete Sixsmith and the trusty Mazda returned from Luton he was under the bonnet, checking the oil, […]

Sheffield Wednesday Who are You?: ‘League One might be good for you. We should know’

Jake: 'back on the Wembley trail?'

Monsieur Salut writes: at around this time last season, Dave Briggs* gave us some great responses as a Sheffield Wednesday […]

SAFC vs Sheffield Wednesday prize Guess the Score: we’re the underdogs

Guess the Reading-SAFC score and you could win a mug - whoever you support

It is a fact of life as we find it, says Monsieur Salut. Sunderland start the Carabao Cup tie (league […]

After a four-point start to the season, it is time for the carping to stop?

Luton A FT

Three references to the approach some Sunderland supporters adopt towards their club caught the eye yesterday and today, says Monsieur […]

A Long and Winding Road leads to Luton Town and a hard fought draw

Sixer'sSoapbox(featured image)

John McCormick writes: I woke up this morning feeling fine and decided that, as Pete Sixsmith had introduced a musical theme […]