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Winning ways, winning prices, winning with Gyan

We’ve all seen Cashamoah €yan’s protestations that his move from the English Premier League to the United Arab Emirates was not about money. Come up with the best non-financial explanation, buy something from the Salut! Sunderland shop – even it’s only a £2 pen! – and we will dip into the merchandise to add some […]

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Bags, mugs, pens, T-shirts … Salut! Sunderland goes all sheepish

Maybe unless you work in a market, it’s a British thing to feel uncomfortable about asking anyone for money, even in return for legitimate goods or services. Ads on sites like these can be a pain. I try to be careful about content and positioning and would remove anything that seemed – on readers’ verifiable […]

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Mugs, pens … and now T-shirts in Salut!’s bid for solvency

VISIT THE SALUT! SUNDERLAND SHOP BY CLICKING HERE Salut! Sunderland is away for a long weekend. What you see here and in the next image are the first T-shirts we have for sale at the site shop. As an introductory offer, they are available at £16 each. Feedback from readers who have already received their […]

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Drink to forget Newcastle defeat: Salut! Sunderland mugs go global

Is this your dream shopping trip? It could be, if all you want is a brand new Salut! Sunderland mug. The good news is that overseas readers can now buy these first items to appear at the Salut! Sunderland Shop. (more…)

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Sunderland supporters only: make mugs of us

At long last, the Salut! Sunderland Shop is open at the page you find by clicking here for UK orders or here for overseas orders. Just about open, I should have said. It may be the only shop in the world with only two products, but it has to start somewhere. It has been a […]

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Adieu Martin Bain

Follow the Lads at salutsunderland.com

Monsieur Salut knew, or had a good idea, this was coming, but thought it prudent not to say. Now it […]

SAFC takeover: done and dusted with a £40m price tag and, soon, a new manager

Jake: 'when will we next see sunny times for Sunderland AFC?'

Monsieur Salut couldn’t be in Sunderland today but pieces together the bits he has gleaned about the confirmed purchase of […]

That takeover: the Ellis Short era seems all but over

Promotion at first attempt!

  No need for much more to be said than that Stewart Donald is now on the brink of completing […]

Season End Reviews: (9) the Lars Word on turning points, Big Sam and the way forward

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There are reports our would-be owner is in a meeting with the EFL today, and that our change of ownership […]

From the archives, and bordering on insanity

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John McCormick writes: Nine years ago years ago I was in Sunderland and wondering what the future held. In particular, […]